Shiva Science Charitable Trust, based at the serene Goa Ashram in Dhamse-Sattari, India, is a pioneer in scientific spirituality, blending ancient wisdom with modern understanding to promote holistic well-being. Led by Guru P.P. Bhaiyaji, the organization offers transformative meditation courses and healing sessions, including Chakra Healing, Tatva Shuddhi, Vastu Dosha Nivaran, and Pitrudosha Nivaran, designed to enhance physical, mental, and spiritual health. With a mission to foster inner peace and resilience, Shiva Science serves a global audience seeking personal transformation through programs at their ashrams in Goa and near Tadoba National Park in Nagpur.
Despite its profound offerings, Shiva Science faced challenges with its online presence at https://shivascience.com/. The website suffered from outdated design, poor user experience, and low search engine visibility, particularly in international markets like the USA and UK, limiting its ability to attract global participants for its meditation and healing programs.
In mid-2024, Shiva Science partnered with Crawl9 Marketing Solutions to revamp their website and enhance their SEO performance. The key challenges included:
An outdated website with poor navigation, slow loading times, and JavaScript-dependent content that hindered search engine crawling.
Low organic traffic, averaging 800 monthly visitors, with less than 10% from international sources.
Minimal rankings for high-intent keywords like "meditation classes in Goa," "chakra healing India," and "spiritual retreats in India" in global markets.
Low lead generation, with fewer than 30 monthly inquiries, mostly from local audiences, and a high bounce rate of 65% due to suboptimal user experience.
A competitive digital landscape with established spiritual organizations dominating search results.
The goal was to develop a modern, user-friendly website and implement a robust SEO strategy to boost visibility in the USA and UK, increase organic traffic, and drive international leads for meditation courses and healing sessions.
Crawl9 Marketing Solutions executed a comprehensive 12-month strategy combining website development and SEO optimization, tailored to Shiva Science’s unique mission and audience. Key initiatives included:
Website Development:
Redesign and User Experience: Built a responsive, visually appealing website using modern web technologies (HTML5, CSS3, and minimal JavaScript) to ensure fast loading and accessibility across devices. Improved navigation with clear menus and calls-to-action for events, bookings, and contact forms.
Content Accessibility: Addressed JavaScript dependency issues by ensuring all critical content (e.g., course descriptions, event schedules) was crawlable without JS, following Google’s SEO guidelines.
Mobile Optimization: Implemented responsive design with flexible grids and media queries to enhance mobile user experience, critical for Google’s mobile-first indexing.
SSL Certification: Secured the site with HTTPS to boost user trust and SEO rankings, aligning with Google’s security standards.
Technical SEO Optimization:
Conducted a thorough site audit to fix broken links, optimize images with descriptive alt text (e.g., “Chakra Meditation Session at Goa Ashram”), and streamline URL structures (e.g., /meditation-classes-goa).
Created and submitted an XML sitemap to improve crawlability and ensure all pages, including event and blog sections, were indexed efficiently.
Integrated schema markup for events, testimonials, and services to enhance rich snippet visibility in search results.
Keyword Research and On-Page SEO:
Targeted high-intent keywords like “best meditation classes in Goa,” “spiritual healing retreats India,” and “Tatva Shuddhi course” with a focus on USA and UK search intent.
Optimized on-page elements, including meta titles, descriptions, and headers (e.g., H1: “Transformative Meditation Classes in Goa”), incorporating student testimonials and Guru P.P. Bhaiyaji’s vision for E-A-T (Expertise, Authoritativeness, Trustworthiness).
Developed content pillars, such as blogs on “Benefits of Chakra Meditation” and “Understanding Pitrudosha Nivaran,” optimized for featured snippets and user engagement.
Content Marketing and Link Building:
Revamped the blog section with regular posts on spiritual practices and event updates, embedding videos of testimonials and session highlights to increase engagement.
Secured high-quality backlinks through guest posts on spirituality and wellness blogs, partnerships with yoga influencers, and listings in reputable directories, targeting USA and UK domains.
Local and International SEO:
Created geo-specific landing pages like “Meditation Retreats in India for USA Visitors” and “Spiritual Healing Courses for UK Seekers” to capture international traffic.
Optimized Google My Business profiles for the Goa and Nagpur ashrams to boost local visibility and event discoverability.
Performance Tracking:
Monitored progress using Google Analytics, Search Console, and Lighthouse, with monthly reports and A/B testing on booking forms to optimize conversions.
The project was executed with a budget of ₹10,00,000, prioritizing sustainable, white-hat practices aligned with Shiva Science’s ethos of authenticity and holistic well-being.
The website development and SEO campaign delivered remarkable results, significantly enhancing Shiva Science’s global reach and lead generation:
Traffic Growth: Organic traffic increased by 400%, from 800 to 4,000 monthly visitors. International traffic (USA and UK) rose from 10% to 60% of total visits.
Keyword Rankings: Achieved top-3 positions in the USA for 10 high-value keywords (e.g., “meditation classes Goa”) and top-5 in the UK for 12 keywords, up from no top-10 rankings pre-campaign.
Lead Generation: Monthly international inquiries surged from 30 to 180, a 500% increase, resulting in 80 additional course and session bookings in the first year, including 30 from the USA and 25 from the UK.
User Experience Metrics: Reduced bounce rate from 65% to 30% and increased average session duration by 120% (from 1.5 to 3.3 minutes) due to improved site design and navigation.
Revenue Impact: Generated an estimated ₹96,00,000 in additional revenue from international participants, based on average session fees (₹60,000–₹1,50,000 per program).
ROI Calculation: With a ₹10,00,000 investment, the campaign delivered a 9.6x ROI (₹96,00,000 revenue / ₹10,00,000 cost). Ongoing maintenance projects a 12x ROI by year two.
These metrics were tracked via Google Analytics, with clear attribution linking SEO and website improvements to lead sources.
rawl9 Marketing Solutions transformed https://shivascience.com/ into a modern, user-friendly, and search-optimized platform, significantly boosting Shiva Science’s visibility in the USA and UK. The revamped website and strategic SEO efforts not only enhanced organic traffic but also drove a substantial increase in international leads, aligning with the organization’s mission to foster global spiritual growth. This case study demonstrates how integrated website development and SEO can empower niche organizations to thrive in competitive digital landscapes. Shiva Science continues to benefit from sustained rankings and plans to expand its digital outreach further. Contact Crawl9 Marketing Solutions to achieve similar results for your organization.