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zinc money

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Leading Digital Agency Since 2019.

Client Overview

Zinc Money is a regulated, goal-based wealth-tech platform headquartered in Bangalore, India.
The start-up helps Indian families plan, save, invest and borrow in USD for global education and other cross-border life goals.
Products include AI-powered counselling (Ada), multi-currency wallets, US-market investment portfolios, low-cost remittance and upcoming USD credit lines.
The company raised $25.5 mn seed funding from Nexus Venture Partners in 2023 and holds RBI RIA, PSP licences and in-principle IFSCA brokerage approval.

Objectives

  1. Rank page-1 (top-5) for 25 high-intent local keywords e.g. “US dollar investment advisor in Bangalore”, “education loan in USD Bangalore”.
  2. Lift overall organic sessions from 11k to 50k per month within 12 months.
  3. Increase “Brand + city” search volume by 150 % to reduce dependence on paid FB/IG leads.
  4. Push Google Business Profile (GBP) rating from 3.9 → 4.5 and move into the Local-3-Pack for “investment advisor near me” in Bangalore & Mumbai.
  5. Achieve 250 qualified “book a counselling” form fills per month purely from SEO traffic (baseline: 38).

Challenges

• One-year-old domain with 78 referring domains; DR 18.
• Duplicate content across product pages (USD account vs. US investment plan) cannibalising rankings.
• No geo-targeted landing pages; single “contact us” address listed.
• ORM issues: 2-star reviews citing KYC delays ranked on page-1 for brand term.
• YMYL (Your-Money-Your-Life) niche → Google demands high E-E-A-T signals.

Initiative

1. Technical & On-Site SEO

  • Migrated to custom Next.js with ISR for <1.5s LCP (was 4.1s).
  • Implemented FAQPage, Product & LocalBusiness schema; added author bios with finance credentials.
  • Consolidated duplicate pages via 301s; created topic clusters:
    • /us-investments/ (pillar)
    • /us-investments/sip-in-usd-bangalore/ (cluster)
  • Generated 120 city + service long-form pages using Crawl9’s in-house programmatic CMS while maintaining content uniqueness ≥ 85 % (Copyscape).
  • Internal linking rule: every blog post → 3 city pages; every city page → 1 product page.

2. Local SEO

  • Set up & optimised separate GBP listings for Bangalore HQ and Mumbai co-working lounge.
  • NAP audit & citation building: 170 Indian finance directories (moneycontrol, sutrahr), 40 edu-fair sites.
  • Localised review acquisition: post-consultation SMS with direct GBP link; average 11 reviews/week.
  • Monthly “education meet-up” events at Bangalore office → created Event schema & Meetup listings for local relevance signals.
  • Embedded Google Map + driving directions on all city pages.

3. Content & E-E-A-T

  • Published 46 long-form blogs authored by CFA charterholders (by-line + LinkedIn credential).
  • Added transparent fee calculator & comparison tables vs. bank forex rates—picked up by 18 edu-consultant blogs (natural backlinks).
  • Press & thought-leadership: placed 4 guest articles on Moneycontrol, 2 on VCCircle—DR 80+.

4. Online Reputation Management (ORM)

  • Built review-response SOP: 100 % reply within 24h, 50 % refund/compensation offer for genuine issues.
  • Used “review gate” NPS survey: promoters asked to leave public review; detractors routed to support ticket—reduced negative review rate from 14 % to 3 %.
  • Published detailed KYC-turnaround improvement report on Medium; linked from footer to dominate branded SERP.

Results

KPI Before After Delta
Organic sessions/mo
11,000
54,300
+394 %
Page-1 keywords
34
186
+452 %
“Brand + city” searches/mo
1,300
3,400
+162 %
GBP rating (Bangalore)
3.9
4.6
+0.7
Total reviews
210
1,080
+414 %
Consultation form fills (SEO)
38/mo
287/mo
+655 %
Cost per lead (SEO)
₹847
₹178
-79 %

Business impact: Zinc Money’s marketing-qualified pipeline from Indian metro cities grew 3.1×, helping the firm close a $6.2 M Pre-Series-A round (lead investor referenced “explosive non-paid growth” in due-diligence memo).

Project info

Clients: Zinc Money
SERVICES: SEO

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