Easy Tyre is a leading car tyre supplier based in Scotland, offering a wide range of tyres to trade customers across the UK. With a focus on quality products and exceptional customer service, Easy Tyre has established a strong reputation in the industry.
Challenge
Easy Tyre approached us to improve their online visibility and drive more traffic to their website. Despite offering high-quality products, they were struggling to rank well in search engine results and were not getting enough organic traffic.
Solution
We conducted a thorough SEO audit of Easy Tyre’s website to identify areas for improvement. Based on our findings, we developed a comprehensive SEO strategy that included the following key elements:
Keyword Research: We conducted extensive keyword research to identify high-volume, relevant keywords related to car tyres and the automotive industry.
On-Page Optimization: We optimized Easy Tyre’s website content, meta tags, and headings to target the identified keywords and improve their relevance to search engines.
Technical SEO: We addressed technical issues on the website, such as broken links, duplicate content, and site speed, to improve overall performance and user experience.
Content Creation: We developed high-quality, SEO-friendly content for Easy Tyre’s website, including blog posts, articles, and product descriptions, to attract more organic traffic.
Link Building: We implemented a link-building strategy to increase the number of high-quality backlinks pointing to Easy Tyre’s website, which is a crucial factor in improving search engine rankings.
Results
Within six months of implementing our SEO strategy, Easy Tyre saw a significant improvement in its search engine rankings.
Organic traffic to their website increased by 150%, leading to a significant increase in leads and sales.
Easy Tyre’s website now ranks on the first page of Google for several high-volume keywords related to car tyres, driving more targeted traffic to their website.
Conclusion
By implementing a targeted SEO strategy, we were able to help Easy Tyre improve its online visibility, drive more organic traffic, and achieve higher search engine rankings. Our ongoing SEO efforts continue to deliver positive results for Easy Tyre, helping them maintain their competitive edge in the car tyre industry.
