Client Overview: Shangrilla Towers, a prominent real estate development brand based in Guwahati, is known for its innovative and luxurious residential projects. With a focus on quality, reliability, and customer satisfaction, Shangrilla Towers has established itself as a leading name in the region’s real estate sector.
Challenge: Shangrilla Towers approached us with the goal of enhancing their online presence and increasing lead generation for their upcoming residential projects. They wanted to leverage Google and meta ads to target potential homebuyers actively searching for properties in Guwahati.
Solution: To meet Shangrilla Towers’ objectives, we developed a comprehensive digital marketing strategy that included Google and meta ads management, as well as website development.
Google Ads Management: We conducted in-depth keyword research to identify relevant search terms used by individuals interested in buying residential properties in Guwahati. Utilizing these keywords, we created targeted Google ad campaigns that were optimized for maximum visibility and relevance.
Our team continuously monitored and refined the ad campaigns to improve performance and ensure a high return on investment for Shangrilla Towers. We also implemented ad extensions and other features to enhance the ads’ effectiveness and drive more qualified leads to the Shangrilla Towers website.
Meta Ads Management: In addition to Google ads, we also managed Shangrilla Towers’ meta ads to increase their visibility on search engine results pages (SERPs). We optimized meta titles, descriptions, and keywords to improve the website’s ranking and attract more organic traffic.
Our team regularly analyzed meta ad performance and made necessary adjustments to improve click-through rates and overall effectiveness.
Website Development: To complement the ad campaigns, we revamped the Shangrilla Towers website to ensure a seamless user experience and optimal lead conversion. We focused on improving the website’s speed, navigation, and mobile responsiveness to cater to a wide range of potential homebuyers.
The new website featured high-quality images and detailed information about Shangrilla Towers’ residential projects, making it easier for visitors to explore the properties and inquire about them.
Results: Our efforts led to a significant increase in website traffic and lead generation for Shangrilla Towers. The targeted ad campaigns helped the brand reach a larger audience of potential homebuyers, resulting in a notable increase in inquiries and site visits.
The revamped website received positive feedback from visitors and contributed to a higher conversion rate for Shangrilla Towers. Overall, our digital marketing strategy successfully enhanced Shangrilla Towers’ online presence and positioned them as a top choice for homebuyers in Guwahati.
Conclusion: Through strategic Google and meta ads management, as well as website development, we were able to help Shangrilla Towers achieve their goals of increasing online visibility and lead generation. Our collaborative approach and innovative strategies have made a lasting impact on Shangrilla Towers’ digital marketing efforts, setting them apart in the competitive real estate market of Guwahati.