Crawl9 Digital Solutions

Alt-Mobility

Leading Digital Agency Since 2019.

About The Project

Alt-Mobility, a pioneering brand in the electric vehicle (EV) mobility solutions sector, faced challenges in establishing a strong online presence and converting website visitors into bookings. The company offers a range of EV solutions, including vehicle rentals, charging station installations, and fleet management services. To address these challenges, Alt-Mobility partnered with our digital marketing agency to leverage our expertise in SEO and website design.

Objectives

  1. Enhance Online Visibility: Improve Alt-Mobility’s search engine rankings for relevant keywords.
  2. Boost Website Traffic: Increase organic traffic to the website.
  3. Improve User Experience: Redesign the website to provide a seamless and engaging user experience.
  4. Increase Bookings: Convert more website visitors into customers through effective CTAs and streamlined booking processes.

Challenges

  1. Low Search Engine Rankings: Alt-Mobility’s website was not ranking well for critical keywords in the EV sector.
  2. Outdated Website Design: The existing website was not user-friendly, leading to high bounce rates and low conversion rates.
  3. Poor Mobile Experience: The website was not optimized for mobile devices, affecting user experience and SEO performance.

Strategy

  1. Comprehensive SEO Audit: Conducted a detailed SEO audit to identify on-page and off-page issues affecting the website’s performance.
  2. Keyword Research and Optimization: Identified high-traffic, relevant keywords and optimized website content to target these keywords.
  3. Content Strategy: Developed a content calendar to regularly publish high-quality, informative blog posts and articles related to EV mobility.
  4. Technical SEO: Implemented technical SEO improvements, including site speed optimization, mobile responsiveness, and fixing broken links.
  5. Website Redesign: Redesigned the website with a focus on user experience, ensuring a clean, modern design that is easy to navigate.
  6. Mobile Optimization: Ensured the website was fully optimized for mobile devices to cater to the growing number of mobile users.
  7. Effective CTAs and Booking System: Enhanced call-to-action buttons and streamlined the booking process to make it easier for visitors to book services.

Initiatives

SEO Initiatives:

  • On-Page Optimization: Updated meta titles, descriptions, and headers to include target keywords. Improved internal linking structure and optimized images with alt text.
  • Content Creation: Published blog posts on topics such as “The Benefits of EV Mobility,” “How to Choose the Right EV Rental,” and “Setting Up EV Charging Stations.”
  • Backlink Strategy: Developed a backlink strategy to gain high-quality backlinks from reputable sites in the EV industry.

Website Redesign:

  • User-Centric Design: Created a modern, visually appealing design with intuitive navigation.
  • Mobile-Friendly Layout: Ensured the website was responsive on all devices.
  • Enhanced Booking System: Integrated a user-friendly booking system with clear CTAs, making it easy for visitors to book rentals or services.

Results

  1. Improved Search Rankings: Alt-Mobility’s website saw a significant improvement in search engine rankings for primary keywords, with several keywords ranking on the first page of Google.
  2. Increased Organic Traffic: Organic traffic to the website increased by 60% within six months.
  3. Reduced Bounce Rate: The bounce rate decreased by 35%, indicating improved user engagement.
  4. Higher Conversion Rates: The conversion rate increased by 45%, leading to a substantial increase in bookings.
  5. Mobile Traffic Boost: Mobile traffic saw a 50% increase, thanks to the mobile optimization efforts.

Project info

Clients: Alt-Mobility
SERVICES: SEO, Website Development

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Leading Digital Agency Since 2019.

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