Crawl9 Digital Solutions
Contact
Contact

Dynamic Elements AS

Back to Home
Leading Digital Agency Since 2019.
Dynamic Elements – Digital Branding and LinkedIn Marketing

About The Project

Dynamic Elements AS is a 45-member Norwegian AI/ML and bespoke-software studio founded in Oslo (2017), now operating across Kraków and Boston. The company builds production-grade machine-learning systems, MLOps platforms and AI-due-diligence audits for regulated industries (finance, energy, maritime). 80 % of revenue historically came from repeat Norwegian clients; brand awareness outside the Nordics was minimal and recruitment relied on costly head-hunters.

Objectives

  1. Generate €3 M new ARR from non-Nordic markets (UK, DACH, US East Coast) within 12 months.
  2. Establish CTO & co-founder Dr. Henrik Lunde as a recognised European voice on AI safety & MLOps.
  3. Recruit 15 senior engineers + 3 ML researchers without increasing hiring spend.
  4. Lift social share-of-voice among Nordic AI consultancies from <2 % to >20 %.

Challenges

• Zero in-house marketing staff; sporadic LinkedIn posts by developers.
• Website traffic flat (3 800 visits/mo) and 80 % branded—no inbound discovery.
• No tier-1 press coverage since 2021 seed announcement; journalists unaware of brand.
• Talent competitors (Spotify, Klarna, Schibsted) outspend DE 20:1 on employer branding.
• Technical audience sceptical of “marketing fluff”; content had to pass engineer scrutiny.

Initiatives

Crawl9 deployed a 12-month “Authority Flywheel” programme:
  1. Messaging & Insight
    – Voice-of-customer interviews with 14 clients → core fear: “Will our model fail in production?”
    – Positioned DE as “the team that de-risks AI so it survives the real world.”
  2. Organic Social Engine
    – Platform focus: LinkedIn (primary), Twitter/X, GitHub READMEs.
    – Cadence: 5 LinkedIn posts + 2 Twitter threads + 1 long-form article weekly.
    – Formats: carousels, 60-sec videos, code snippets, post-mortems.
    – Employee-advocacy: 38 of 45 staff enrolled; leaderboard + quarterly OSS prizes.
  3. Community & Event Seeding
    – Monthly LinkedIn Live “AI Risk & Pizza” with DNB bank (avg. 312 live viewers).
    – Sponsored 3 open-source meetups (Kubernetes Oslo, WiDS) – speaking slots only.
    – Seeded Slack community #ml-nordics → 1 100 practitioners in 9 months.
  4. Online PR & Thought Leadership
    – News-jacked EU AI Act vote → 48 h op-ed placed in TechEU (28 k views).
    – Published data report “Failure Modes of 127 Production Models” → coverage in Wired Nordics, Sifted.
    – Podcast tour: booked CTO on 3 flagship shows via journalist mapping & custom Colab demos.
  5. Conversion & Nurture
    – Social CTAs drove to gated MLOps readiness checklist & EU-AI-Act calculator.
    – HubSpot CRM integration let SDRs see post engagement history → email reply-rate 8 % → 26 %.

Results

• LinkedIn followers: 3 100 → 24 600 (+693 %); avg. engagement 1.9 % → 6.4 %.
• Social share-of-voice: 2 % → 27 % among Nordic AI services firms.
• Inbound MQLs: 18 → 77 per quarter (+328 %); zero paid media.
• Sales pipeline influenced: €4.6 M; closed-won ARR: €1.9 M (64 % of annual target).
• Tier-1 media placements: 11; estimated reach 4.1 M; AVE €138 k at no wire cost.
• Recruitment: 37 % of new hires cited LinkedIn/content as first touch; cost-per-hire down 38 %.
• Glassdoor rating: 4.1 → 4.6; employer-brand recognition up 4× on Norwegian campuses.

Project info

Clients: Dynamic Elements AS
SERVICES: Social Media Marketing

Let’s talk about a project, collaboration or an idea you may have

Leading Digital Agency Since 2019.

Contact form

    Linkedin
    Instagram