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My Adira

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Leading Digital Agency Since 2019.
my adira

Client Overview

Adira (www.myadira.com): A stylish, comfort-focused brand offering women’s and kids’ innerwear, including bras, camisoles, panties, and tube tops, targeting modern moms and young girls.
Challenge: Adira faced low online discoverability, limited customer engagement, and sluggish e-commerce sales despite a quality product range.
Objective: Increase website traffic by 50%, grow online sales by 30%, and enhance brand visibility within six months.
Solution Provider: Crawl9 Marketing Solutions, experts in SEO, UGC ads, and social media strategies.

Our Approach

  • SEO (Search Engine Optimization):
    • Researched and targeted high-traffic keywords like “comfortable bras for women,” “cute kids’ camisoles,” and “best panties for daily wear.”
    • Optimized Adira’s website with SEO-friendly product descriptions, category pages, and a blog featuring topics like “Choosing the Right Bra Size” and “Innerwear Care Tips.”
    • Secured backlinks from parenting blogs, fashion sites, and women’s lifestyle magazines.
    • Enhanced mobile usability and page load speed, critical for busy moms shopping on the go.
  • UGC (User-Generated Content) Ads:
    • Launched the #AdiraComfortChallenge, inviting customers to share photos or videos of their favorite Adira pieces with honest reviews.
    • Collaborated with mom influencers and teen ambassadors to create relatable UGC, highlighting comfort and fit.
    • Turned top UGC submissions into ads for Instagram and YouTube, focusing on real-life wearability and confidence.
    • Offered discount codes to participants, boosting submissions and repeat purchases.
  • Social Media Marketing:
    • Refreshed Adira’s Instagram and Pinterest with a soft, empowering aesthetic—think cozy vibes and playful kids’ designs.
    • Posted daily: product styling tips, “Mom & Me” innerwear matching ideas, and customer testimonials.
    • Ran engaging campaigns like “Guess the Comfiest Bra” polls and giveaways for new collections.
    • Leveraged Pinterest for shoppable pins and YouTube for “How to Wear” tutorials, driving traffic to the e-commerce store.

Execution

  • Month 1-2: SEO foundation laid, social media revamp, and content scheduling.
  • Month 3-4: UGC campaign kickoff, influencer partnerships, and ad launches.
  • Month 5-6: Performance tracking, strategy tweaks, and scaling successful tactics.

Results

Growth Numbers Achieved

  • Website Traffic: Surged by 68% (from 12,000 to 20,160 monthly visitors), with top rankings for 20+ keywords like “soft kids’ tube tops.”
  • Sales Uplift: Online sales rose by 62% (from 30,000 to 81,000 monthly revenue), exceeding the 30% target.
  • Social Media Growth: Instagram followers jumped 60% (from 10,000 to 16,000), and Pinterest impressions grew by 70% (reaching 1.5 million).
  • UGC Impact: Collected 1,000+ UGC posts, with ads yielding a 5x ROAS and a 28% higher conversion rate than traditional ads.
  • Brand Reach: Social media impressions climbed 62%, hitting 2 million users in six months.

Conclusion

Key Takeaways

  • SEO Wins: Targeted optimization made Adira a top search result for innerwear shoppers.
  • UGC Strength: Real customer stories built trust and drove affordable, high-performing ads.
  • Social Media Edge: Relatable, interactive content connected with moms and young buyers alike.

Conclusion

  • Crawl9 Marketing Solutions turned Adira into a go-to name for women’s and kids’ innerwear. Through strategic SEO, authentic UGC ads, and vibrant social media, Adira surpassed its goals, proving comfort and style can thrive online.

Project info

Clients: My Adira
SERVICES: SMM, UGC, Branding

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