Crawl9 Digital Solutions
Contact
Contact

Perfekt Pet

Back to Home
Leading Digital Agency Since 2019.
perfekt pet

Client Overview

Perfekt Pet (https://perfekt.pet/) is a premium dog food brand dedicated to providing high-quality, nutritionally balanced meals for dogs. With a focus on natural ingredients and pet health, Perfekt Pet aimed to differentiate itself in the competitive pet food market and grow its online presence. To achieve this, they partnered with our team to implement a dual strategy of user-generated content (UGC) videos and pay-per-click (PPC) advertising. This case study highlights how these efforts boosted brand awareness, customer trust, and sales for Perfekt Pet.

Our Challenge

Perfekt Pet faced several hurdles as they sought to expand:

  • Market Competition: The premium pet food sector is crowded with established brands, making it difficult for Perfekt Pet to stand out.
  • Customer Trust: Convincing pet owners to switch to a new brand required authentic proof of quality and satisfaction.
  • Online Visibility: Limited digital reach hindered their ability to attract new customers and drive traffic to their website.
  • Conversion Rates: While their product was top-tier, translating interest into purchases needed a more targeted approach.

Our Approach

Our team designed a two-pronged strategy to address these challenges, leveraging UGC videos and PPC advertising to amplify Perfekt Pet’s reach and credibility.

  1. User-Generated Content (UGC) Videos
    • Objective: Build trust and showcase real customer experiences with Perfekt Pet’s high-quality dog food.
    • Approach:
      • We launched a campaign encouraging Perfekt Pet customers to submit short videos of their dogs enjoying the food, highlighting benefits like improved energy, coat health, and appetite.
      • A branded hashtag, #PerfektPaws, was created to aggregate content and encourage sharing across social platforms like Instagram and Facebook.
      • Top submissions were rewarded with free product samples and featured on Perfekt Pet’s website and social channels.
    • Execution: Our team edited the raw footage into polished, engaging clips (15-30 seconds) optimized for social media, ensuring a mix of adorable dog moments and customer testimonials.
  2. Pay-Per-Click (PPC) Advertising
    • Objective: Drive targeted traffic to Perfekt Pet’s website and increase conversions.
    • Approach:
      • We set up Google Ads campaigns targeting long-tail keywords like “high-quality dog food for sensitive stomachs” and “natural dog food reviews,” aligning with pet owners’ search intent.
      • Meta Ads (Facebook and Instagram) were deployed with a focus on pet owners aged 25-55, using interest-based targeting (e.g., dog lovers, pet health) and lookalike audiences based on existing customers.
      • Ad creatives featured UGC video snippets paired with compelling CTAs like “See Why Dogs Love Perfekt Pet” and “Try Risk-Free Today.”
    • Budget Management: We started with a modest budget, testing ad variations, then scaled spending on high-performing campaigns to optimize return on ad spend (ROAS).

Execution

  • Timeline: The campaign ran for four months, from November 2024 to February 2025, aligning with holiday shopping and New Year pet care resolutions.
  • UGC Execution: Over 150 customers submitted videos within the first six weeks. We curated 20 standout clips for use in organic posts and ads, posting twice weekly on Perfekt Pet’s social channels.
  • PPC Execution: Ads launched with an initial daily budget of INR 4000 across platforms, scaled to INR 10000/day after identifying top performers. A/B testing refined ad copy, visuals, and targeting weekly.
  • Collaboration: We partnered with micro-influencers (5K-20K followers) in the pet niche to share UGC videos, amplifying reach organically.

Results

The combination of UGC videos and PPC advertising delivered remarkable outcomes for Perfekt Pet:

  • Brand Awareness: The #PerfektPaws hashtag garnered over 75,000 impressions, with UGC videos collectively reaching 120,000 views across Instagram and Facebook.
  • Engagement: Organic social posts featuring UGC saw a 140% increase in likes and comments compared to previous branded content, with an average engagement rate of 8%.
  • PPC Performance: Google Ads achieved a click-through rate (CTR) of 3.2% and a conversion rate of 5%, while Meta Ads delivered a 4x ROAS and reduced cost-per-click (CPC) from INR 53 to INR 4.3 after optimization.
  • Sales Growth: Online sales surged by 65% during the campaign, with 40% of new customers citing UGC videos as a key influence in their purchase decision.
  • Customer Trust: Website trust signals improved, with a 30% increase in time spent on product pages featuring embedded UGC videos.

Conclusion

Key Takeaways

  1. Authenticity Wins: UGC videos provided relatable, trustworthy content that resonated with pet owners, outperforming polished brand-produced ads.
  2. Targeted PPC Pays Off: Precise keyword and audience targeting ensured ad spend reached high-intent buyers, maximizing conversions.
  3. Synergy Boosts Impact: Combining UGC with PPC created a feedback loop—videos built credibility, and ads drove traffic to capitalize on that trust.
  4. Community Matters: Engaging customers as brand advocates fostered a loyal following, laying the groundwork for sustained growth.

Conclusion

Our collaboration with Perfekt Pet demonstrates the power of integrating UGC videos with PPC advertising to elevate a premium dog food brand. By showcasing real dogs and happy owners, we built an emotional connection with the audience, while targeted ads ensured that connection translated into sales. Perfekt Pet emerged with a stronger digital footprint, a growing customer base, and a scalable strategy for future success.

Project info

Clients: Perfekt Pet
SERVICES: SMM, PPC, Branding

Let’s talk about a project, collaboration or an idea you may have

Leading Digital Agency Since 2019.

Contact form

    Linkedin
    Instagram