Shree Hari Yoga, founded in 2013 by Yog Guru Hari Pawali in Gokarna, India, is a renowned Yoga Alliance-registered school offering comprehensive yoga teacher training courses ranging from 50-hour to 500-hour programs, as well as specialized Ayurveda TTCs and Panchakarma detox treatments. With locations in serene spots like Arambol in North Goa and Dharamsh якутиala in the Himalayas, the school emphasizes authentic, affordable yoga education rooted in traditions like the Nath lineage and Bhakti practices. Serving over 10,000 happy students worldwide, Shree Hari Yoga aims to certify aspiring yoga instructors with globally recognized credentials, fostering an inclusive community under the motto: “If you are not breathing, you are not doing yoga.”
Despite its strong reputation and transformative offerings, Shree Hari Yoga faced challenges in expanding its reach beyond India. The website, https://shreehariyoga.com/, struggled with low visibility in key international markets like the USA and UK, resulting in limited organic traffic and lead generation from potential students seeking yoga teacher training abroad.
In early 2024, Shree Hari Yoga approached Crawl9 Marketing Solutions to address stagnant growth in international inquiries. Key pain points included:
Poor search engine rankings for high-intent keywords such as "yoga teacher training in India," "200-hour yoga TTC," and "Panchakarma detox India" in the USA and UK markets.
Low organic traffic, averaging just 1,200 monthly visitors, with only 15% originating from international sources.
Minimal lead conversion, generating fewer than 50 inquiries per month, primarily from domestic users.
Competitive landscape dominated by larger yoga schools with established digital footprints.
The goal was to enhance SEO to boost rankings in the USA and UK, increase organic traffic, and drive a surge in international leads, ultimately improving enrollment rates for their courses.
Crawl9 Marketing Solutions implemented a tailored, data-driven SEO strategy over a 12-month period, focusing on technical optimization, content enhancement, and off-page authority building. Key initiatives included:
Technical SEO Audit and Optimization:
Conducted a comprehensive site audit to fix issues like slow loading times, mobile responsiveness, and JavaScript
dependencies (e.g., enabling content visibility without JS).
Optimized site structure for better crawlability, including improved navigation for course pages (e.g., 200-hour, 300-hour TTCs) and location-specific content (Goa and Dharamshala).
Keyword Research and On-Page SEO:
Targeted long-tail keywords like "best yoga teacher training in India for beginners," "affordable 200-hour yoga course in Goa," and "Panchakarma treatment benefits" with a focus on USA and UK search intent.
Enhanced on-page elements: Updated meta titles, descriptions, and headers; integrated student testimonials and founder bios for E-A-T (Expertise, Authoritativeness, Trustworthiness).
Created new content pillars, such as blog posts on "Yoga Philosophy for Modern Teachers" and "Detox with Panchakarma: A Beginner's Guide," optimized for featured snippets.
Content Marketing and Link Building:
Developed high-quality, shareable content including video embeds from student experiences and infographics on course discounts (e.g., ₹8,500 off for early 200-hour enrollments).
Built backlinks through guest posts on yoga blogs, partnerships with wellness influencers, and directory submissions, targeting domains in the USA and UK.
Local SEO for International Markets:
Optimized for geo-specific searches by creating landing pages for "Yoga Teacher Training India from USA" and "UK Students Yoga Retreats in Dharamshala."
Integrated schema markup for courses, reviews, and events to improve rich snippet visibility.
Performance Tracking and Iteration:
Used tools like Google Analytics and Search Console to monitor progress, with monthly reports and A/B testing on enrollment forms to boost conversions.
The strategy was executed with a budget of ₹12,50,000, emphasizing sustainable, white-hat SEO practices to align with Shree Hari Yoga's authentic brand ethos.
The SEO campaign yielded transformative results, positioning Shree Hari Yoga as a top contender in international searches and driving measurable business growth:
Traffic Growth: Organic traffic surged by 350%, from 1,200 to 5,400 monthly visitors. International traffic (USA and UK combined) increased from 15% to 65% of total visits.
Keyword Rankings: Achieved top-3 positions in the USA for 12 high-value keywords (e.g., "yoga teacher training India") and top-5 in the UK for 15 keywords, up from no top-10 rankings pre-campaign.
Lead Generation: Monthly international leads jumped from 50 to 250, a 400% increase. This translated to 120 additional course enrollments in the first year, including 45 from the USA and 35 from the UK.
Conversion Metrics: Enrollment form submissions rose by 280%, with a 25% conversion rate from leads to paid deposits (e.g., ₹25,000 for courses).
Revenue Impact: Generated an estimated ₹1,50,00,000 in additional眾 revenue from international students, based on average course fees (₹85,000–₹2,50,000 per program).
ROI Calculation: With a ₹12,50,000 investment, the campaign delivered a 12x ROI (₹1,50,00,000 revenue / ₹12,50,000 cost). Ongoing monthly maintenance ensures sustained growth, projecting a 15x ROI by year two.
These metrics were tracked via Google Analytics, with a clear attribution model linking SEO efforts to lead sources.
Through Crawl9 Marketing Solutions' strategic SEO interventions, Shree Hari Yoga not only elevated its digital visibility in the USA and UK but also unlocked a steady stream of international leads, fostering global community growth. This case study exemplifies how targeted optimization can empower niche businesses like yoga schools to thrive in competitive markets. Shree Hari Yoga continues to benefit from enhanced rankings, with plans to expand into additional regions. For similar results, contact Crawl9 Marketing Solutions to transform your online presence.