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StylebyPanaash

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stylebypanaash

Client Overview

StylebyPanaash is an emerging fashion brand specializing in ready-to-wear sarees, designed to blend traditional elegance with modern convenience. Targeting women who value both style and ease, the brand aimed to expand its reach and establish a strong online presence. To achieve this, StylebyPanaash partnered with Crawl9 Marketing Solutions, a digital marketing agency known for its expertise in social media strategies and paid advertising. This case study explores how Crawl9 leveraged social media marketing and Meta ads to drive brand awareness, engagement, and sales for StylebyPanaash.

Our Challenge

StylebyPanaash faced several challenges typical of a growing fashion brand:

  • Limited Brand Visibility: Competing in the crowded ethnic wear market, the brand struggled to stand out among established players.
  • Target Audience Reach: Identifying and connecting with women aged 20-45 who appreciate ready-to-wear sarees was a priority.
  • Sales Growth: The brand needed a cost-effective strategy to convert online interest into purchases.
  • Content Engagement: Building a loyal community on social media required consistent, appealing content that resonated with their audience.

Our Approach

Crawl9 Marketing Solutions devised a comprehensive plan combining organic social media marketing with targeted Meta ads (across Facebook and Instagram) to address these challenges. The strategy unfolded in three key phases:

  1. Audience Research and Brand Positioning
    • Crawl9 conducted in-depth market research to define StylebyPanaash’s target audience: women aged 20-45, interested in fashion, convenience, and cultural attire.
    • The agency analyzed competitors’ social media presence to identify gaps and opportunities, positioning StylebyPanaash as a modern, hassle-free saree solution.
    • A consistent brand voice—vibrant, approachable, and aspirational—was established to align with the audience’s preferences.
  2. Organic Social Media Marketing
    • Instagram Growth: Crawl9 optimized StylebyPanaash’s Instagram profile (https://www.instagram.com/stylebypanaash/), focusing on high-quality visuals of models wearing ready-to-wear sarees in everyday and festive settings.
    • Content Strategy: A mix of reels, carousels, and stories showcased styling tips, customer testimonials, and behind-the-scenes looks at the design process. Hashtags like #ReadyToWearSaree, #StylebyPanaash, and #SareeLove were used to boost discoverability.
    • Engagement Tactics: Crawl9 encouraged user-generated content by launching a campaign where customers shared photos in StylebyPanaash sarees, offering discounts as incentives. Interactive polls and Q&A sessions in stories increased follower participation.
  3. Meta Ads Campaign
    • Ad Objectives: Crawl9 designed a multi-phase Meta ads campaign with three goals: brand awareness, traffic to the website, and conversions (sales).
    • Targeting: Using Meta’s advanced targeting, ads reached women aged 20-45 in urban and semi-urban India, with interests in ethnic wear, fashion, and online shopping. Lookalike audiences based on existing followers amplified reach.
    • Creative Execution: Ads featured short, captivating videos of women effortlessly draping ready-to-wear sarees, paired with compelling CTAs like “Shop Now” and “Discover Easy Elegance.” Carousel ads highlighted product variety, while retargeting ads reminded cart abandoners to complete purchases.
    • Budget Optimization: Crawl9 allocated the budget dynamically, scaling high-performing ads and pausing underperformers to maximize ROI.

Execution

  • Timeline: The campaign ran for six months, starting in September 2024, aligning with the festive season (Diwali and wedding periods) to capitalize on peak demand.
  • Content Schedule: Posts were scheduled thrice weekly, with reels posted during high-engagement hours. Meta ads ran continuously, with A/B testing to refine messaging and visuals.
  • Collaboration: Crawl9 collaborated with micro-influencers in the fashion niche to amplify reach, securing shoutouts and product reviews on Instagram.

Results

The partnership between Crawl9 Marketing Solutions and StylebyPanaash yielded impressive outcomes:

  • Brand Awareness: Instagram followers grew by 150% (from 2,000 to 5,000) within six months, with a 200% increase in profile visits.
  • Engagement: Organic posts saw a 120% rise in average likes and comments, while reels garnered over 50,000 views collectively.
  • Ad Performance: Meta ads delivered a 4.5x return on ad spend (ROAS), with a 30% increase in website traffic and a 25% conversion rate uplift.
  • Sales Growth: Online sales rose by 80%, with ready-to-wear sarees for festive occasions being the top sellers.
  • Community Building: The user-generated content campaign resulted in over 300 customer posts, fostering a loyal community around the brand.

Conclusion

  1. Visual Storytelling Matters: High-quality, relatable visuals were critical in showcasing the convenience and elegance of StylebyPanaash sarees.
  2. Targeted Ads Drive Results: Precise audience targeting and retargeting via Meta ads turned interest into action.
  3. Consistency Pays Off: Regular posting and engagement efforts built trust and recognition over time.
  4. Festive Timing: Launching during peak seasons maximized visibility and sales.

Conclusion

Crawl9 Marketing Solutions transformed StylebyPanaash from a niche player into a recognizable name in the ready-to-wear saree market. By blending organic social media growth with a strategic Meta ads campaign, Crawl9 not only amplified the brand’s reach but also drove tangible business results. This case study demonstrates the power of tailored digital marketing in helping fashion brands thrive in a competitive landscape.

Project info

Clients: StylebyPanaash
SERVICES: SMM, PPC, Branding

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