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Success Menswear

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Leading Digital Agency Since 2019.
Driving Growth for Success Menswear Through Social Media and Performance Marketing

Client Overview

Success Menswear is a premium men’s fashion brand specializing in tailored suits, casual wear, and accessories. Launched in 2018, the brand had built a loyal offline customer base through its boutique stores but struggled to translate that success into the digital space. With a modest online presence and stagnant e-commerce sales, Success Menswear approached us in early 2024 to revitalize their digital strategy and accelerate growth.

The Challenge

Success Menswear faced several hurdles:

Limited Online Visibility: Their social media accounts had low engagement, with sporadic posts and no cohesive brand voice.

Inefficient Ad Spend: Previous attempts at digital advertising yielded high costs-per-click (CPC) and low conversion rates.

Competitive Market: The menswear industry is crowded with established players and fast-fashion giants, making it tough to stand out.

Sales Goal: The client aimed to increase online revenue by 50% within six months while maintaining their premium brand image.

Our Approach

We crafted a two-pronged strategy combining social media management and performance marketing to amplify Success Menswear’s reach, engagement, and conversions.

    1. Social Media Management
        • Brand Identity Refresh: We redefined their social media aesthetic with a sleek, modern look—think sharp photography, bold captions, and a focus on aspirational lifestyle content. Posts highlighted craftsmanship, styling tips, and customer testimonials.

        • Content Calendar: We implemented a consistent posting schedule across Instagram, Facebook, and Twitter, blending product showcases, behind-the-scenes content, and seasonal campaigns (e.g., “Summer Wedding Essentials”).

        • Community Engagement: We actively responded to comments, ran polls (e.g., “Suit or casual for date night?”), and collaborated with micro-influencers in the fashion niche to build trust and buzz.

 

    1. Performance Marketing
        • Targeted Ad Campaigns: Using detailed audience segmentation, we launched ads on Meta and Google Ads targeting men aged 25-45 with interests in fashion, luxury goods, and professional lifestyles. Lookalike audiences based on their existing customer data expanded reach.

        • Dynamic Retargeting: We deployed retargeting ads for website visitors who abandoned carts, featuring personalized product recommendations and limited-time offers.

        • A/B Testing: We tested ad creatives (video vs. static), copy (short vs. storytelling), and CTAs (“Shop Now” vs. “Discover Your Style”) to optimize performance.

        • Budget Allocation: We shifted 70% of the budget to high-performing channels and scaled winning campaigns in real time.

 

Execution

 

The campaign kicked off in March 2024. On social media, we posted 4-5 times weekly, with a mix of organic and paid content. Paid ads ran concurrently, with an initial monthly budget of INR 60,000, which we optimized monthly based on ROI. We tracked key metrics—engagement rate, click-through rate (CTR), cost-per-acquisition (CPA), and revenue—using analytics tools and provided Success Menswear with biweekly reports.

Results

Within six months, the results exceeded expectations:

    • Social Media Growth: Instagram followers grew by 120% (from 5,000 to 11,000), with average post engagement rising from 2% to 8%.

 

    • Ad Performance: CTR on paid ads averaged 3.5% (industry standard: 2%), while CPA dropped by 40% compared to their previous campaigns.
    • Revenue Boost: Online sales surged by 65%, surpassing the 50% growth target, with a 4x return on ad spend (ROAS).
  • Brand Reach: The campaigns garnered 1.2 million impressions, significantly elevating Success Menswear’s visibility in a competitive market.

Results

  • Increased Brand Visibility: Through targeted LinkedIn marketing efforts, Dynamic Elements saw a significant increase in brand visibility among their target audience.
  • Improved Engagement: The engaging content created by Crawl9 led to a higher level of engagement on LinkedIn, with increased likes, shares, and comments on Dynamic Elements' posts.
  • Enhanced Brand Reputation: The digital branding efforts helped enhance Dynamic Elements' brand reputation, positioning them as a trusted authority in the software development industry.
  • Increased Leads: The combination of digital branding and LinkedIn marketing resulted in a higher number of leads for Dynamic Elements, ultimately leading to increased business opportunities.

Key Takeaways

The success of this campaign stemmed from a seamless blend of creative storytelling and data-driven marketing. By establishing a strong social media presence, we built a community around the brand, while performance marketing turned that awareness into tangible sales. Success Menswear not only achieved their growth goals but also positioned themselves as a go-to name in premium menswear online.

Project info

Clients: Success Menswear
SERVICES: Branding, PPC, SMM

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