We designed a targeted Amazon Sponsored Ads campaign to elevate Two Brothers Organic Farms’ Desi Ghee products, focusing on visibility, conversions, and brand storytelling.
Campaign Setup
Sponsored Products: We launched Sponsored Product ads for all Desi Ghee variants, targeting high-intent keywords like “A2 ghee,” “organic ghee,” “Bilona ghee,” and “grass-fed cow ghee.” Automatic targeting supplemented manual keyword bids to capture broader search trends.
Sponsored Brands: Custom ads showcased the Two Brothers story—fourth-generation farmers, ethical rearing, and traditional methods—with compelling visuals of their ghee in glass jars, linking to a branded Amazon Store.
Sponsored Display: Retargeting ads followed website visitors and cart abandoners across Amazon, featuring dynamic product ads with customer reviews highlighting taste and quality.
Keyword Strategy
We conducted competitor analysis to bid on terms like “pure desi ghee” and “best A2 ghee online,” while using negative keywords (e.g., “cheap ghee”) to avoid low-value clicks.
Long-tail keywords such as “Two Brothers Organic Ghee 500ml” and “healthy Bilona ghee for cooking” drove niche traffic with lower competition.
Creative Execution
Ad visuals emphasized the golden hue of the ghee, free-grazing Gir cows, and the artisanal process, paired with copy like “Pure A2 Ghee, Handcrafted with Love” and “From Our Farm to Your Table.”
We optimized product listings with enhanced A+ Content, featuring nutritional benefits, customer testimonials, and lifestyle imagery (e.g., ghee drizzled on rotis).
Budget and Optimization
Starting with a INR 30,000 monthly ad budget, we allocated 60% to Sponsored Products, 30% to Sponsored Brands, and 10% to Sponsored Display.
Weekly optimizations adjusted bids based on Advertising Cost of Sale (ACoS), pausing underperforming keywords and scaling high-converters.
